Tag: Design

Before turning his attention to graphics and advertising, Italian artist and designer Bruno Munari (1907-1998) made his mark as a member of the Futurists, an avant-garde art movement fascinated by modernity, mass production, and pushing at technological limits.

The influence of Futurism — not to mention modernism’s jokers Dada and Surrealism — is apparent throughout Munari’s Books, a collection of Munari’s book design recently published in English by Princeton Architectural Press. Munari relentlessly experimented with typography, photography, collage, and printing materials. There is a book made of metal, another that comes with a hammer. There is page after page of special papers, unique bindings, loose pages, punches, tears, and flaps. The breadth (and the volume!) of his work is staggering, and it all crackles with this restless sense of innovation, urgency, and provocation.

“A great children’s book, with beautiful expressive figures, the right story, printed simply, would not be accepted (by some parents), but children would love it.”1

But Munari’s designs and illustrations are also surprisingly full of warmth and wonder. This is most apparent in his expressive illustrations, and the large number of books Munari produced for very young children. Even readers familiar with Bruno Munari’s ABC and Bruno Munari’s Zoo, may find themselves astonished at just how many other extraordinary children’s books he created that aren’t currently available in English.

“we need to deconstruct the myth of the artist-hero who produces only masterpieces for the intelligent. We have to show that as long as artists are outside the problems of everyday life, only a few people will be interested. And now, in these days of mass culture, artists must climb down from their pedestals and be so kind as to design a butcher’s sign.”2

If Munari’s Books has a shortcoming, it is the rather academic introductory texts (they will be useful for better design writers than me, but I got little sense of the Munari’s life or the personality behind the designs from them). Fortunately, the book is peppered with lively quotations from Munari himself. The most pithy come from Arte come mestiere, a collection of Munari’s writing on design first published in English in 1971 as Design as Art (and reissued as a Penguin Modern Classic in 2008). The short essays in Arte come mestiere were originally written for Milan daily newspaper Il Giorno, and they address everyday life as well as design. They’re witty, discursive (and sometimes even surprisingly practical), and a perfect accompaniment to the illustrations in Munari’s Books.