Book Expo Canada is in trouble.
The Canadian publishing trade show has been dogged by industry apathy and persistent complaints about high costs, low attendance, and a lack of paying customers for years. But the immediate need to cut costs in the face of the economic downturn — or, at least, see some kind of measurable return on investment — has been the final straw for dissatisfied publishers.
Random House, Canada’s largest trade publisher, unilaterally withdrew from the event in November, and last week HarperCollins and Penguin — closely followed by Scholastic Canada and H.B. Fenn & Co. — announced that they would not be attending BEC in 2009 either.
Scheduled for June 19th-22nd at the Metro Toronto Convention Centre, organizers Reed Exhibitions initially said that it was still their intention to hold the annual convention even though Simon & Schuster was the only one of the “Big Four” multinational publishers committed to the ailing event.
Now it seems Reed may be reconsidering that decision after Random House’s recent announcement that they would be launching a new Toronto “literary and cultural” festival with the Globe and Mail in May — one month before BEC.
With a high-profile media sponsor, and including events with crowd-pleasing luminaries such as Naomi Klein, Margaret MacMillan, Richard Florida, Pulitzer Prize nominee Ha Jin, and New Yorker columnist Adam Gopnik, the two day “Open House Festival” is clearly aimed at doing precisely what BEC has seemed so incapable of – bringing in paying customers and driving book sales.
More troubling for Reed is that the new festival means their latest initiative, the Toronto Book Fair, planned for the first weekend in October, will almost certainly be stillborn.
Details of the fair were unveiled earlier this month by John McGeary, Reed’s general manager for Canada.
Hoping to win over critics of Book Expo, McGeary outlined an “inclusive celebration of reading and literacy” akin to Salon du Livre. But hampered by a venue (the Direct Energy Centre) on the fringes of public transit, and scheduled for one of the busiest months in the publishing calendar, Reed’s plans disappointed the vast majority of the invited audience of independent booksellers and industry-types.
McGeary, relying heavily on his PowerPoint slides, struggled to articulate a coherent vision for a fair that nobody seemed to want, and was unable to substantially differentiate it from Word on the Street, the popular not-for-profit book festival taking place in downtown Toronto one week before the Reed event.
“We consider ourselves extremely different” was about the best McGeary could manage. “Yes”, a wag in the audience said, “Word on the Street is free and in Queen’s Park!” Touché .
The poor timing and location, combined with a breath-taking dearth of both imagination and logistical detail, makes it unsurprising that Random House and Penguin have already announced they will not be attending the new fair. And more publishers are sure to follow suit.
Reed — who are now, according to PW, reviewing all their dealings with the book industry in Canada — will no doubt blame the combined failure of BEC and the Toronto Book Fair on the crumbling economy and the mixed messages sent by fickle, selfish and duplicitous book industry players.
But Reed cannot entirely escape responsibility for their situation. They have consistently put the cart before the horse, planning events before they have identified a real need or purpose. This ‘build it and they will come’ attitude may have worked in the past, or perhaps elsewhere. Unfortunately Reed’s abortive attempt to make BEC more inclusive two years ago, the now infamous the Booked!, and the shortcomings of the trade show itself have seriously damaged their credibility in Toronto.
And Reed is guilty of simply trying too hard. Their efforts to be inclusive are laudable, and yet in trying please everyone, they inevitably please no one.
The book community in Toronto consists of authors, publishers, distributors, bookstores, libraries, readers, publicists, journalists, bloggers and more. Their interests conflict at least as often as they overlap, and one only needs to look at the finger-pointing and handbag-swinging caused by the high Canadian dollar last year to see that relations between publishers and booksellers, and booksellers and their customers, (not to mention the industry and the media), are fragile at best. People get upset. And they get over it. Reed has never quite seemed to grasp that to organise an effective event they will need to risk offending some people.
It is simply not fair to expect Reed to organise an event like BookCamp, or even Word on the Street. It would be impossible. But Reed could – and probably should – have organised an event like the Open House Festival. It should’ve been possible to work, initially at least, with one or all of the Big Four and a single retailer to kickstart something bigger and more inclusive. Random House’s understandable impatience has slammed that door in Reed’s face, and, to be honest, it is hard now to see where they have left to turn.