The Casual Optimist Posts

The Millions has a long, but very interesting (and, at times, surprisingly blunt) essay by veteran Doubleday editor Gerald Howard on editing and literary publishing in New York:

At the simplest, most basic level, I’ve been reading for a living for 37 years. I arrived at New American Library with a literary and intellectual sensibility formed by the unruly rebellions of the ’60s and the spiritual deflations of the ’70s, with a taste for the novelists and thinkers who had either helped to cause or best reflected and interpreted those rebellions and deflations. I’ve read thousands of books and proposals since then, and I believe I am a better reader than I was at age 27 — I know more because I’ve read more and my judgments are (I sure hope) better informed and more mature. But at the primal level where reader meets text and experiences emotions ranging from boredom and impatience to I-love-this-and-have-to-have-to-publish-it excitement, I think I am still that young man in the hunt and on the make, always searching for the big wow. This process takes place in the private arena of the mind and is entirely unrelated to the corporate arrangements of my employer. It is, quite literally, where I live, where I feel I am most myself.

As for the editing of those books that wow me when happy circumstances dictate that I get to acquire them, that process too takes place in a private arena. When I encounter a sentence that is inelegant or ungrammatical or inefficient or ambiguous in meaning, or a scene in a novel that is implausible or overdone or superfluous, or a plot that drags or goes off course or beggars credulity, or a line of exposition that falls short of the necessary clarity, or feel that some subject is missing and requires coverage, I point those things out to the author and with a carefully calculated mixture of firmness and solicitude suggest ways they might be remedied. I do this usually at nights and on weekends, sometimes on my bus ride to and from work, very occasionally in my office on slow days with my door closed (yes, I have an office with a door that closes), with a complete absence of business calculation beyond the largest context — that a book that is bad or just not good enough is a book that will embarrass me and my employer and be poorly received and will not sell.

But as I read those submissions and edit those manuscripts, on another cognitive plane I am reality testing what I am reading. What other books — the fabled and often tiresome “comp titles” — are like this one, and how did those books sell? (We are always fighting the last war.) Is it too similar to something we published recently or are publishing in the near future, or to a book some other house has or shortly will publish? Are there visual images in the book that might be utilized on the cover? What writers of note can I bug for prepublication blurbs? Is there something about the author, some intriguing or unusual backstory, some charisma radiating off the page (and maybe the author photo? Don’t act so shocked) that suggests that he or she will be a publicity asset? What might a reasonable advance be, given the amounts that have been paid recently for similar books, or might reason for some reason be thrown out the window? (A friend and colleague of mine refers to this feeling as “Let’s get stupid.” More on this matter shortly.) What colleagues in the company, in the editorial department, in marketing, publicity, and sales, could I ask to read the book to drum up support for it? What is my “handle” going to be — the phrases or brief sentences that briskly encapsulate a book’s subject matter and commercial appeal? These and all sorts of other questions will be popping up in my brain, and inevitably there is some crosstalk and bleed-through between the two cognitive spheres. If you want total purity in these matters, go join an Irish monastery and work on illuminated manuscripts, not a New York publishing house. Or at the very least a quiet and scholarly and well-endowed university press.

Well worth reading from beginning to end, the essay is an excerpt from the forthcoming Literary Publishing in the Twenty-First Century edited by Travis Kurowski, Wayne Miller, and Kevin Prufer (to be published by Milkweed Editions in April 2016), which on this evidence of this alone will be essential reading for publishing folks1.