The Casual Optimist Posts

A Swiss Typeface + 2 Italian Designers = New York City — Michael Bierut reviews Helvetica and the New York City Subway System by Paul Shaw for the WSJ:

Mr. Shaw is irritated with the widespread belief that the modern New York subway system has always been associated with the Swiss typeface Helvetica. This misperception was fueled by the attention the typeface received in 2007 on the 50th anniversary of its introduction, especially in Gary Hustwit’s “Helvetica,” a documentary survey of the astonishing ubiquity of a lettering style that appears over the entrances of American Apparel and Staples, on Lufthansa airplanes and New York City garbage trucks, on Comme des Garçons bags, and, yes, on New York subway signs. But the last, as Mr. Shaw shows, was not always so.

The Habit of Reading — Harvard professor Marjorie Garber talks about her new book, The Use and Abuse of Literature, with The Atlantic:

I don’t believe there’s a necessary divide between highbrow and lowbrow or whatever. I think that the habit of reading is intensely pleasurable and it’s also hard. The pleasure of it is partly the pleasure of detection, the pleasure of recognition, the pleasure of response… I’m very optimistic actually about the future of literature and literary reading—I’m far from despairing and I don’t actually feel that there’s a crisis. What we need is to continue to show the power of reading, the pleasure of reading—and, again, more people experience that than we are sometimes aware of.

Jessa Crispin, editor-in-chief of Bookslut,  reviews the book for NPR:

In fact, it’s proof of literature’s strength and lasting value that a 19th century writer like Jane Austen can still speak to the contemporary love lives of her readers, and that a book like the Diary of Anne Frank can still cause a ruckus among protective parents. That fight over comic books? The same arguments were made about Shakespeare, because, it was suggested, Elizabethan drama wasn’t real literature. (Early debates also routinely happened over novels, ballads and books written by women.) People have been trying to ban books for ages, from the 18th century’s Fanny Hill and the court cases against Lady Chatterley’s Lover and Ulysses, all the way to Harry Potter. “[Literature’s] greatness… is enhanced rather than undercut” by these challenges, Garber argues. There will always be stubborn, scandalized readers trying to define what literature is, but the greats will endure.

From Head to Hand — A lovely essay by ceramic artist Edmund de Waal, author of The Hare With Amber Eyes, on Primo Levi’s The Wrench and being a maker, in Slate:

Here, at last, was a book structured round structure. It was a conversation about how you took one part of learning and took it to another job. This made sense of how deeply connected the hand and the head really are. It articulated for me the way that I would throw a dozen porcelain pots and look at them, affectionately perhaps but also with a dispassionate eye, and plan the next dozen. It understood how I knew when dipping a pot into a bucket of glaze or listening to the sound of the flames when firing my kiln that there is something out of balance.

And, above all, there was a feeling that Levi was not speaking for people who make things. He doesn’t explicate or translate technical terms. In The Wrench, Faussone’s voice is clear and unhurried, paced in response to the real complexities and real pleasures that he encounters. Alongside him is Levi with his “specific challenge: I have a double experience—a chemist in the world’s eyes, and feeling, on the contrary a writer’s blood in my veins.”

People Like Us — A profile of Coudal Partners on Signal vs. Noise, the 37 Signals blog:

Despite the varied efforts, one consistent theme for the firm is a sense of curiosity and playfulness… That attitude attracts kindred spirits. “In our experimental films, in our contests, in our blog postings, and the products we make, we are trying to satiate our own curiosity and interest,” he says. “And we just take it on faith that there are a lot of people who share those curiosities and those interests with us. And if so, they will buy our products and they’ll watch our movies. Maybe you don’t have to sell to everybody. Maybe there’s enough people like us.”

And finally…

Bass is Best — Steven Heller on the movie posters of Saul Bass, for The Atlantic:

Bass’s work is appealing for its nuance, and his keen ability for making subtle, abstract symbols speak louder than literal photographs. What makes the new Hollywood versions so unappealing is the inability to allow the viewer to fill in the blanks. When Bass worked for Hollywood studios he created a consistent identity for films, from main and credit titles to posters and ads.

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