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Marketing

Hitchcock and the History of Movie Trailers

by Dan on February 28, 2011

If you are still stewing over last night’s lacklustre Oscars (or even if your not), take a listen to Terry O’Reilly’s entertaining history of movie trailers for The Age of Persuasion. He kicks it off with this genius trailer for Alfred Hitchcock’s The Birds:

And, for it’s worth, movie trailers were originally created to get people OUT of theatres, not into them. Brilliant.

Listen to The Age of Persuasion podcast:

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Incidental Media

by Dan on November 4, 2010

I’m not exactly sure how the ideas in these videos by Dentsu London and BERG relate to books and print, but I’m pretty sure they do in some tangential way.

There’s a lovely sense of how new media can connect and adapt old media in interesting, unobtrusive ways, and it seems much more human-shaped than the rather linear idea that a new technologies must replace or destroy existing ones:

(via Russell Davies)

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Something for the Weekend

January 15, 2010

Salu, Bonjour! – The Caustic Cover Critic features the awesome work of designer Michael Salu. The typography is great. And speaking of typography… Knockout — The New York Times profile type jedis Hoefler & Frere-Jones: Sitting in their New York studio in the charmingly ramshackle Cable Building, designed in 1892 by the flamboyant Beaux-Arts architect [...]

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Something for the Weekend, July 3rd, 2009

July 3, 2009

Who Was Abner Graboff? –  Frustrated with the lack information available online about artist, designer and illustrator Abner Graboff, Ward “Ward-O-Matic” Jenkins decided to do some digging himself. His research — now available in a three part series –  includes a host of great images of Graboff’s children’s books and book cover designs, as well [...]

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Why Not? Or How We Live-Tweeted Fall 09

May 4, 2009

Why Not? One the things that really stuck with me from Michael Tamblyn’s 6 Projects That Could Change Publishing For Ever presentation at the BookNet Tech Forum in March was the idea that publishers have to “place lots of little bets quickly.” It tied into another idea that’s been kicking around recently about reframing ‘Why?’ [...]

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