From the category archives:

Marketing

Mad Women | The Age of Persuasion

by Dan on April 19, 2011

Terry O’Reilly’s radio show Age of Persuasion is always a fascinating half-hour of social history regardless of whether you are interested in advertising or not.

In this recent episode, O’Reilly looks at the great women of the advertising world, including the first advertising woman ever, the woman who created the first images of wives as “Happy Homemakers”, the woman who revolutionized the retail business, and the female creative director who inspired the “I Love New York” campaign:

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Under the Influence

by Dan on November 9, 2010

In Influencers, a short documentary Paul Rojanathara and Davis Johnson, New York creatives discuss pop culture trends and what makes a person creatively influential:

(via Kitsune Noir and others)

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Incidental Media

November 4, 2010

I’m not exactly sure how the ideas in these videos by Dentsu London and BERG relate to books and print, but I’m pretty sure they do in some tangential way. There’s a lovely sense of how new media can connect and adapt old media in interesting, unobtrusive ways, and it seems much more human-shaped than [...]

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Lies, Damn Lies, and Statistics

October 17, 2010

88.2% of statistics are made up on the spot. Or something like that. This neat, animated promotional video for London-based marketing agency Dare uses infographics to make fun of, well, infographics:

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Why Not? Or How We Live-Tweeted Fall 09

May 4, 2009

Why Not? One the things that really stuck with me from Michael Tamblyn’s 6 Projects That Could Change Publishing For Ever presentation at the BookNet Tech Forum in March was the idea that publishers have to “place lots of little bets quickly.” It tied into another idea that’s been kicking around recently about reframing ‘Why?’ [...]

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