The Casual Optimist

Books, Design and Culture

AIGA Bright Lights Video: Hoefler and Frere-Jones


In this charmingly nerdy 5-minute video profile,  type designers Jonathan Hoefler and Tobias Frere-Jones talk about their careers,  designing typefaces, and why each project takes about a decade.

Hoefler and Frere-Jones were recently awarded a AIGA Medal for their “contributions to the typographic landscape through impeccable craftsmanship, skilled historical reference and insightful vernacular considerations.”

Just look at those bookshelves…

The video was created by dress code, and was supported in part by an award from the National Endowment for the Arts.

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