Skip to content

50/50 Reinstated

Richard Grefé, executive director of AIGA, has announced that the 50 Books/50 Covers competition will continue:

In seeking to balance AIGA’s celebration of design in all its dimensions, we recently merged the historic AIGA competition for books and covers… into the broader competition, “365: Design Effectiveness,” which includes interactive, cross-media and print design. Book designers, publishers and admirers reacted strongly to this news with a public petition to “Save 50/50,” gaining more than a thousand signatures in mere days.

We have listened to these passionate voices in the design community, and we have reinstated “50 Books/50 Covers” as a distinct competition. Our intention was not to reduce our support for book designers, but to present AIGA as representative of—and respectful toward—all design disciplines equally. We apologize to those who construed the original decision as a reduction in AIGA’s commitment to the importance of book and cover design; that was not the intention, although it was clearly the impression. We also apologize for tinkering with something that is held so dear by so many; and we were remiss in how we vetted and communicated this change.

Thank you Christopher Sergio and Catherine Casalino for organizing the petition to save 50/50, and thank you AIGA for listening. YAY.

2 Comments

  1. Excellent news!

Comments are closed.