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The Casual Optimist Posts

What Are You Looking At?

This book just arrived in our office and it’s staring right at me!

There’s more than a little something of  the late, great Paul Rand about the transfixing cover for Essentials of Visual Communication by Bo Bergstrom (published by Laurence King)  wouldn’t you say?

…which is about all the excuse I need  to post this great video:

(Full disclosure: Raincoast Books distribute Laurence King, and therefore Essentials of Visual Communication, in Canada)

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Midweek Miscellany, February 4th, 2009

Slow Burner (above) — a rather awesome — if slightly racy — cover seen at the Bookkake Blog.

How to Publish in a Recession Part 3 — The always interesting Richard Nash, the editorial director of Soft Skull Press and the executive editor of Counterpoint, talks to Scott Esposito at Conversational Reading.

The Once and Future e-book: On Reading in the Digital Age — A fascinating article on the past, present, and future of e-books and e-book readers by John Siracusa at Ars Technica.  I think — like many —  he underestimates the challenges (such as rights issues and, on a really basic level, a lack of expertise and human resources) publishers face making their titles available as e-books, but this really is a must-read.

Book Expo Canada is officially dead. It is an ex-trade show– Surprising precisely no one. The Globe and Mail has publisher reactions and a postmortem interview with Tom Best, vice president, marketing, at H.B. Fenn. What troubles me is the belief that we need something to replace it…

There’s so much written about how publishers don’t know what they’re doing… But how do you know what to do?”The New York Observer talks to former PW editor Sara Nelson:

You’re making a bet on who’s gonna like something a year and a half from now. That’s without even getting into the economy or anything—just, ‘What’s the mood of a number of people going to be a year and a half from now?’ If you thought too much about that, you’d shoot yourself.”

“We are on the verge of an explosion in independent book publishing” — Hugh McGuire of Librivox and The Book Oven chats to Allentrepreneur.

The Google Paradox — Andrew Keen, author of The Cult of the Amateur, on two new books published (in the conventional way) about Google:

“the more Google does to kill the traditional publishing industry with the free online content from its search engine, the more books will get written about the central role of Google in our new digital economy… The irony of Elsewhere USA and What Would Google Do? is that both books rely on the five hundred year-old technology of Johannes Gutenberg’s moveable type to explain the wrenching digital transformation of the 21st century.”

Who is on twitter? — I think I fall into the cateogory of “people who are concerned about the collapse of the publishing industry.” (Thanks Sio!)

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The e-book Revolution Favours the Agile (But Deep Pockets Help)

The publishing industry is finally turning toward “mass digitization”, Matthew Shaer reports in The Christian Science Monitor .

But “it’s not the bigger houses, such as Macmillan or HarperCollins, that are moving the fastest” he says. It is agile independent presses — who can make decisions quickly  and are “more open-minded when it comes to distribution and marketing” — that are “making the most extensive restructuring efforts” according to Schaer.

Independent presses are undoubtedly innovating — necessity is the mother of invention after all — and I would really love to believe that they can steal a march on the big publishers in the “e-book revolution”. Unfortunately I just don’t think it’s true. Or, at least, that simple.

Even if you ignore the Schaer’s assertion that the “typical” independent press can make quick decisions “without much internal friction” (in theory yes, in practice I’m not so sure), the ability to adapt is not just about a “fast and light ethos”, it is also about resources. It actually takes a great deal of time and expertise — often in short supply at small presses — to put a digital program in place. And although the cost of creating, marketing, and selling e-books may be low once the infrastructure is there, getting to that point requires a lot investment.

Soft Skull’s ambitious aim to have its entire list available digitally by the end of the year is a huge step for an independent publisher. But the two publishers Schaer specifically identifies as being behind the times are, in fact, already on this track. In November last year, Pan Macmillan made books available for the Stanza e-book reader for iPhones, and they currently offer a large, large number of downloads in different formats from their  web site, as do  HarperCollins .

In fact, ALL of the other major publishers — Random House, Penguin, and Simon & Schuster — offer e-books to download from their web sites in the US. Not that you would know from Schaer’s article.

And HarperCollins has been trailblazing with creative online initiatives in the past year. They set up Authonomy, a community site for writers, and are launching BookArmy, which Victoria Barnsley, chief executive of HarperCollins UK, describes as a “social networking site organised around books and authors.” . They’ve collaborated with if:book London and Apt to create an online, annotated version of Doris Lessing’s The Golden Notebook , and in December they released a charming online video, This Is Where We Live, to celebrate the 25th anniversary of their 4th Estate imprint, that quickly went viral.

In April 2008, HarperCollins also acquired The Friday Project — originally set up to find  web based material and turn it into books — as an “incubator for fostering new talent, and finding new markets.”

And let us not forget HarperStudio who may not be offering e-books yet, but have firmly established themselves on online.

Penguin have not been idle either. In December, Penguin US launched Penguin 2.0 to boost their web presence with an iPhone app and other downloads. Penguin in the UK — who sponsored in the recent BookCamp on technology and the future of the book — not only offer over 1,000 e-books on their website, they have an online dating service (no, really), and have created SpineBreakers, a web site with teenage contributors. And there is, of course, the ever-popular Penguin Blog.

The same day as Penguin 2.0 was announced, PW also reported that Random House would be partnering with Stanza and making select titles available for iPhones, and in January, Simon & Schuster relaunched their website with all the whistles-and-bells — such as blogs and author videos (outlined by PW here) — that one would expect from a publisher who knows their audience is online.

Of course none of  these strategies is perfect and the major publishers still have work to do on their e-books programs (there have been complaints about the  pricing in particular), but this is a period of experimentation and, with the best will in the world, it’s simply absurd to suggest, that the big publishers are “dinosaurs” who “think people are just sitting down in leather chairs and reading hardcopy books.”

Independent publishers may have “the most to gain from electronic publishing” as Richard Nash of Soft Skull says, and I genuinely hope that e-books usher in a renaissance of independent publishing. But the big publishers are not blind to the possibilities that technology is opening up and they have the resources to move quickly and boldly, and, in some cases at least, they are doing so. Let’s just give credit where it is due.

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BEC DOA

Book Expo Canada is in trouble.

The Canadian publishing trade show has been dogged by industry apathy and persistent complaints about high costs, low attendance, and a lack of paying customers for years. But the immediate need to cut costs in the face of the economic downturn — or, at least, see some kind of measurable return on investment —  has been the final straw for dissatisfied publishers.

Random House, Canada’s largest trade publisher, unilaterally withdrew from the event in November, and last week HarperCollins and Penguin — closely followed by  Scholastic Canada and H.B. Fenn & Co.  — announced that they would not be attending BEC in 2009 either.

Scheduled for June 19th-22nd at the Metro Toronto Convention Centre, organizers Reed Exhibitions initially said that it was still their intention to hold the annual convention even though Simon & Schuster was the only one of the “Big Four” multinational publishers committed to the ailing event.

Now it seems Reed may be reconsidering that decision after Random House’s recent announcement that they would be launching a new Toronto “literary and cultural” festival with the Globe and Mail in May —  one month before BEC.

With a high-profile media sponsor, and including events with crowd-pleasing luminaries such as Naomi Klein, Margaret MacMillan, Richard Florida, Pulitzer Prize nominee Ha Jin, and New Yorker columnist Adam Gopnik, the two day “Open House Festival” is clearly aimed at doing precisely what BEC has seemed so incapable of – bringing in paying customers and driving book sales.

More troubling for Reed is that the new festival means their latest initiative, the Toronto Book Fair, planned for the first weekend in October, will almost certainly be stillborn.

Details of the fair were unveiled earlier this month by John McGeary, Reed’s general manager for Canada.

Hoping to win over critics of Book Expo, McGeary outlined an “inclusive celebration of reading and literacy” akin to Salon du Livre. But hampered by a venue (the Direct Energy Centre) on the fringes of public transit, and scheduled for one of the busiest months in the publishing calendar, Reed’s plans disappointed the vast majority of the invited audience of independent booksellers and industry-types.

McGeary, relying heavily on his PowerPoint slides, struggled to articulate a coherent vision for a fair that nobody seemed to want, and was unable to substantially differentiate it from Word on the Street, the popular not-for-profit book festival taking place in downtown Toronto one week before the Reed event.

“We consider ourselves extremely different” was about the best McGeary could manage. “Yes”, a wag in the audience said, “Word on the Street is free and in Queen’s Park!” Touché .

The poor timing and location, combined with a breath-taking dearth of both imagination and logistical detail, makes it unsurprising that Random House and Penguin have already announced they will not be attending the new fair. And more publishers are sure to follow suit.

Reed — who are now, according to PW, reviewing all their dealings with the book industry in Canada — will no doubt blame the combined failure of BEC and the Toronto Book Fair on the crumbling economy and the mixed messages sent by fickle, selfish and duplicitous book industry players.

But Reed cannot entirely escape responsibility for their situation. They have consistently put the cart before the horse, planning events before they have identified a real need or purpose. This ‘build it and they will come’ attitude may have worked in the past, or perhaps elsewhere. Unfortunately Reed’s abortive attempt to make BEC more inclusive two years ago, the now infamous the Booked!, and the shortcomings of the trade show itself have seriously damaged their credibility in Toronto.

And Reed is guilty of simply trying too hard. Their efforts to be inclusive are laudable, and yet in trying please everyone, they inevitably please no one.

The book community in Toronto consists of authors, publishers, distributors, bookstores, libraries, readers, publicists, journalists, bloggers and more. Their interests conflict at least as often as they overlap, and one only needs to look at the finger-pointing and handbag-swinging caused by the high Canadian dollar last year to see that relations between publishers and booksellers, and booksellers and their customers, (not to mention the industry and the media), are fragile at best. People get upset. And they get over it. Reed has never quite seemed to grasp that to organise an effective event they will need to risk offending some people.

It is simply not fair to expect Reed to organise an event like BookCamp, or even Word on the Street. It would be impossible. But Reed could – and probably should – have organised an event like the Open House Festival. It should’ve been possible to work, initially at least, with one or all of the Big Four and a single retailer to kickstart something bigger and more inclusive. Random House’s understandable impatience has slammed that door  in Reed’s face, and, to be honest, it is hard now to see where they have left to turn.

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Midweek Miscellany, Jan 28th 2009


John Updike (pictured) has died at 76The Guardian and the New York Times look back at his life and career in pictures. Designer Observer points to ‘Deceptively Conceptual’ Updike’s astute 2005 essay on book covers for the New Yorker:

Publishing forms a minor branch of the entertainment industry, and book design is increasingly a matter of fashion—that is, of attention-getting. In the visual clamor of a bookstore, the important thing is to be different; a whisper becomes a shout, and the ugly becomes beautiful if it attracts attention. Yet an utter flaunting of conventional expectations may baffle and repel the public; when the title and the author’s name are left off the front of the book… it sends a subliminal message of contempt for the written word, the product being packaged.

Batman as jazz– Brad Mackay wins top prize for funniest headline of the week for his look at the reinvention of the Dark Knight and the genius of BatManga! in the Globe and Mail.

“Content is Free… But Curation is Sacred” — Peter Collingridge at Times Emit considers the implications of the Google settlement and what happens if/when we are flooded with unmediated free “stuff”:

[A]s the amount of content we are exposed to increases, without any discernible gauge of quality, it is the trusted curators of that content to whom we will choose to give our attention, time or money, rather then trying to filter it all out personally… the curator may be the bloke in the record shop who knows my music collection and recommends something new, the staff in my local wine merchant, or a particularly good blog I follow, my newspaper – anything. However, it is not Amazon’s recommendation algorithm; it is decidedly human, and, over time, a relationship of trust is built up. If it works, that trust leads to action, purchase, attention, refinement and more trust.

See the Web Site, Buy the Book: J. Courtney Sullivan looks at author web sites and book trailers for the New York Times.

Sara Nelson, editor in chief of Publisher Weekly has been fired is “leaving as part of a companywide restructuring”. The indefatigable Sarah Weiman has a extensive round-up of the reactions in the blogosphere.

The fabulous Book Cover Archive have recently add a couple of lovely minimalist cover designs by Gabriele Wilson (pictured above). Nice.

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Things We Didn’t See Coming

Love this simple, elegant cover solution for Things We Didn’t See Coming by Steve Amsterdam (seen at JACKET MECHANICAL):

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Something for the Weekend, Jan 23rd, 2009

Big Mouth Strikes Again — The Friday Project’s charming Scott Pack interviewed at North Meadow Media:

people who have dealt with me directly are pleasantly surprised that I am not the complete cunt I am sometimes made out to be. I am a bit of an arse but not quite as bad as my press would suggest.

Books Unbound — author Lev Grossman’s (much linked to) thoughts on the evolution of publishing for Time magazine. Meh.

Unhappily ever afterThe Guardian’s Nick Laird  reviews Richard Yates’ Revolutionary Road, and asks is it “too good a novel to make a great film”?:

It is a solid and noble effort that succumbs to what should be a moral of literary adaptation: bad books can make great movies, but a great book hardly ever does. And though you can see what tempted the movie men – that great dialogue! those poignant characters! – with Yates it’s the sentences themselves that are truly panoramic, and no matter what you do, they’re going to get left behind.

That may all be true, but to be honest, the wayward casting in Sam Mendes film adaptation is so catastrophically contrary to the characters in my mind that I can’t bring myself to see it anyway.

BlogTO profile one of Toronto’s best independent bookshops Ben McNally Books. Lovely bloke that Ben McNally . BlogTO have profiles of other Toronto bookstores here.

Toronto gets another new literary festival. I can hardly contain myself.

The message is the subject — Jenny Tondera interviews Dutch designer Wim Crouwel, creator of the ‘New Alphabet’ (pictured above and famously tea-leafed by Peter Saville for the album cover of Joy Division’s Substance), about the Bauhaus for Geotypografika. Jenny also interviews Michael Bierut, Experimental Jetset, Steven Heller, Paula Scher, Ellen Lupton, and Jessica Helfland.

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Midweek Miscellany, Jan 21st, 2009

The Books are alright — Montreal’s Hugh McGuire (of LibriVox and Book Oven) on the Penguin-sponsored BookCamp in London:

If the amount of thought and enthusiasm generated that day — and evening — is any indication, I think we’re going to be OK. The book is alive and well, even if defining “book” is becoming more complicated; and the publishing business, bracing itself for the biggest shake-up since the paperback, will come out the other end, transformed certainly, but alive nonetheless.

Cuts Were Necessary — The New York Observer on Marcus Dohle the new CEO of Random House (previously described as “dapper, but mildly off-putting”):

Now, the feeling among both literary agents and executives who used to work at Random House seems to be that Mr. Dohle inherited a rotten, bloated thing when he took over last May, and though one can wish it hadn’t gone the way it did, there simply was no reversing the damage done by his predecessor, Peter Olson, without forcing the publishers who’d survived his thoughtless 10-year reign to make some hard calls.

Rotten and bloated. Nice.

How to Publish in a Recession — a wide-ranging interview with Declan Spring, senior editor at New Directions, at Conversational Reading (via Ready Steady Blog):

We’re not beholden to stock owners, our overhead is pretty small, and we always count on just a pretty small profit every year anyway. Our staff has worked here for many years, mostly the same folks for twenty years, who are devoting much of their lives to the mission of ND. We see it as a profit-making business, but we are also realistic and dedicated to the cause. That makes it easier in this climate.

And speaking of New Directions… Any excuse (really) to post another book jacket by Alvin Lustig (pictured).

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Vintage Paperback Illustrations

Sanford Kossin cover for Bantam 1957

What with the inauguration this week it seems awfully quiet on the publishing front right now. Maybe that’s just relative to the economic blitzkrieg that happened before Christmas or my twitchy unease about what horrible surprises 2009 might hold!

In any case, I’m going to use the lull as an excuse to post a link to Kyle Katz’s incredible, overwhelming, (possibly obsessive?) Flickr collection of vintage paperback covers, which I’ve had bookmarked gathering dust for about year… The collection has been loving arranged into various categories — including by the cover illustrator (!) — and, it is, in Katz’s words, “mostly pulp fiction, vintage sleaze, almost all mass market, and usually between 1940 and 1980, with a few exceptions.” But it so much more than that. It’s terrifying. And brilliant.

Alvin Lustig design for New Directions 1950

Link

(via Leif Peng’s marvellous Today’s Inspiration)

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More Vintage Penguins and Pelicans

Ace Jet 170 has just posted about a “brilliant and odd” vintage Penguin paperback design by Herbert Spencer (pictured):

And, what with the link yesterday to Things magazine’s collection of vintage Pelican covers, I thought I should also link to Ace Jet 170’s growing Penguin/Pelican Flickr collection.

Ace Jet 170

Ace Jet 170’s Penguin/Pelican Flickr Collection

UPDATE

Also: The Penguin Paperback Spotters’ Guide Flickr Pool

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Something for the Weekend, Jan 16th, 2009

David Mirvish Books, the best fine art bookstore in Toronto, is to close. Damn. At least the Art Gallery of Ontario’s bookstore has re-opened with a decent selection of art books.

“It’s not something you should really do unless you feel really compelled to do it” — An interesting interview with Doug Seibold about founding Chicago-based publisher Agate over at Slate’s Bizbox:

As in a lot of other businesses, there’s a bunch of giant multinational conglomerates that are the big players, and they leave a lot of waste behind them. My feeling was a company that functioned efficiently at the appropriate scale could do a lot of business by being cost-effective and opportunistic. Not too little, but not too grandiose: growing at a careful, natural pace.

Attack of the “renegade cybergeeks”: New York magazine meets the team behind the New York Times’ online operation:

[T]here is something exhilarating about watching web innovation finally explode at the Times, with its KICK ME sign and burden of authority… Despite the effectiveness of blogs, the majority still mainly provide links and commentary. The Times Online suggests what might happen when technology fuels in-depth reportage

A little up it’s own arse and not short on hyperbole (“the New York Times is less a newspaper and more an informative virus”? Really?), it’s still definitely worth a read. Gawker’s predictably acerbic response can be found here.

“Poetry is both flourishing and floundering” — Neil Astley, editor of Bloodaxe Books, argues poetry must be responsive to readers not academic cliques, in the New Statesman:

The producers of poetry aren’t in tune with the lovers of poetry. Many poets and publishers are actually hostile to the promotion of poetry… They see marketing as a dirty word instead of simply the means by which their books are made available to more readers.

“Publishers… lost control of their industry” — a somewhat melodramatic (and therefore much-linked to) “autopsy” of the book business by Jason Epstein in the Daily Beast. I have a lot respect for Epstein, who is indeed a “publishing legend”, but it is worth keeping in mind that he said most of this in Book Business, published in 2001, and in an article for  Technology Review from January 2005. He’s also the man behind the futuristic-yet-seemingly-redundant (is there a word for that? Apart from ‘segway’?) Espresso Book Machine, so he’s not an entirely dispassionate observer.

Grant Morrison talks Batman with Publishers Weekly:

I wanted to assemble all the classical tropes of the pulp noir crime genre: the diabolical mastermind, the femme fatale, the inescapable traps, the secret societies of evil…and push them beyond all reasonable limits to a kind of screaming Death Metal crescendo.

Nice.

The Pelican Project: A collection of Pelican Book covers from the 1930’s through to the 1980’s (pictured). (I was reminded of this wonderful project by the eclectically brilliant FFFFound)

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The Confessions of a Literary Editor

With regard to the challenges facing book review editors, mentioned here yesterday, Scott Pack has posted an interesting Q & A with Robert McCrum, former literary editor of The Observer newspaper (and former editor-in-chief at Faber & Faber):

What criteria did you use as a literary editor when deciding which books to review?

I always tried to choose the very best books available on the shelves – and on many weeks I felt I never had enough space. Plus, I tried never to lose sight of the fact that The Observer is a news-paper. The books we covered had to satisfy some fairly basic (literary) news criteria. What do I mean by that? Well, a new novel by Philip Roth or Milan Kundera is automatically more newsy than almost any first novel, unless of course you decide — as literary editor — that, say, Zadie Smith is a new voice to watch out for.

It all seems so straightforward — and I do have some sympathy for this view — and yet it leaves you wondering what hope is their for debut authors, under-appreciated talents, and small presses? (Zadie Smith — if needs to be said — was published by Penguin and hyped to the gills). Perhaps it also gives some indication as to why all newspaper book sections look so similar and review so many of the same titles?

Link

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