It’s Nice That talks to Jon Gray, AKA Gray318, about his design process and working on covers for high-profile authors like Zadie Smith:
Jon’s covers are not simply aesthetically pleasing; they’re also suitably thoughtful. He always asks for the most text possible from his clients, in order to kickstart his creative process. “I struggle designing without knowing the mood of the book, it’s character,” he says. “I’m not good at fishing in the dark for concepts and I think my best work comes about when it’s rooted in the text.”
But sometimes, he has to make do with very little. Which is why working with gifted authors like Zadie Smith and wonderful editors like Simon Prosser (Zadie’s editor) is such a blessing: “They will send me a great brief that outlines the plot and sets the mood. There will be visual references and often a strong sense of the area that the book should sit, but with plenty of room to experiment.”
He adds that working with high-profile clients is easier than one might think. “People often imagine that designing covers for big authors is going to be harder somehow. It’s true that marketing and sales departments have a big say in the final cover, but generally, if you can make an author and their editor happy, the rest will follow.”