The Economist’s Democracy in America blog has an interesting Q & A with Jay Rosen, professor of journalism at NYU and author of What Are Journalists For?, about the American news media. The focus is largely on politics (Democracy in America is a blog about American politics after all), but Rosen’s insights into the future of the news media in general are also pertinent to the book industry:
The cost of changing settled routines seems too high, but the cost of not changing is, in the long term, even higher. A good example is the predicament of the newspaper press: the print edition provides most of the revenues, but it cannot provide a future. I know of no evidence to show that young people are picking up the print habit. So if the cost of abandoning print is too high, the cost of sticking with it may be even higher, though slower to reveal itself. That’s a problem…
…[T]he alternative to chasing clicks is building trust and an editorial brand. “What people want” arguments don’t impress me. I think anyone with a half a brain knows that you have to listen to demand and give people what they have no way to demand. You have to listen to them, and assert your authority from time to time, because listening well is what gives you the authority to recommend what is not immediately in demand.