dan mogford

Books published in both the US and UK will often have different covers in each country. The UK and the US are, after all, two nations divided by a common language. Even so, I was still quite surprised by just how different the cover of UK paperback edition The Breaking of Eggs by Jim Powell (forthcoming from Orion, above right) was from the cover US edition of the same book (published by Penguin, above left).

It was Dan Mogford the designer of the UK paperback who pointed me in the direction of the original US cover, designed by Gregg Kulick. I had, it turned out, seen Gregg’s cover before — it had caught my eye in Paul Buckley’s book Penguin 75 — I just hadn’t realized it was the same book that Dan had just designed the cover for!

As Dan and Gregg’s treatments were so different, I thought it might be informative to ask them both about their designs. In the process, I came across Nathan Burton’s design for the UK hardcover edition of The Breaking of Eggs (published by Weidenfeld & Nicolson, above middle) — another, altogether different, interpretation of the same story. I thought it would be interesting to ask Nathan what he remembered from his design brief as well.

I’m grateful to all three designers for sharing their thoughts on their very different directions…

Gregg Kulick:

The Breaking of Eggs is the story of an old curmudgeon who learns to take down all of the walls he built around himself and really enjoy life. As a child, he flees Poland to escape the war and settles in France. As an adult he becomes a travel writer who focuses on the old communist block and is very much a communist himself. The rest of the world and its excesses annoy him and he shuts himself out. Slowly he breaks down the walls and visits his lost brother in America.

The title refers to a Joseph Stalin quote “You can’t make an omelet without breaking eggs” and could be used as a metaphor for his own life. Or he as a child, he could also have been one of the broken eggs. Regardless, it was his mind that needed to be broken in order to live a truly full life. Which, is why I chose that imagery. The giant exclamation point was a homage to Rodchenko, who was a huge influence on my design as a student and who often used them in his design.

The map in the background just represents some of the places he wrote about as a travel writer. This was more of a request from editorial to show “place” on the cover and I think it was a very nice suggestion.

Nathan Burton:

The publisher had tried a photographic route previously to commissioning me which hadn’t worked so they wanted an alternative approach. Buzz words they came up with were: cafe, espresso, napkin, beer, handwritten notes, cigarette smoke, a guide book on a table, a train. It was a case of combining this with a nod toward an Eastern European aesthetic to come up with the final design.

Dan Mogford:

The previous incarnations of the jacket – on both sides of the Atlantic – had all been fairly quirky and lighthearted and the publishers were keen to open this book up to a different audience. Orion were quite specific about the direction they wanted to go with this – the phrase ‘traditional, sophisticated literary fiction’ was mentioned a few times!

The focus for this version of the jacket was to be the protagonist’s early year’s in Lodz, Poland around 1939 when he was abandoned by his mother. The brief asked for ‘a lonely looking boy in an urban Polish setting ideally with a woman walking away from him’ – this highly specific request meant I was looking at a composite image from the start, it was really a case of finding the right elements within a variety of period photographs then assembling them to tell the story you see in the final composition.

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