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Tag: typefaces

Why Cooper Black is Everywhere

For Vox, Estelle Caswell talks to Steven Heller and Bethany Heck about the history of Cooper Black and why it’s been pop culture’s favorite font for so long.

(via Kottke)

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So Meta

Adrian Shaughnessy talks to Erik Spiekermann about his typeface FF Meta, the corporate font of Herman Miller, for the company magazine WHY:

FF Meta was not designed with Herman Miller in mind, however. It was designed for the German Post Office (Deutsche Bundespost), which hired Spiekermann to rethink the entire graphic design system for the organization—everything from order forms to the once ubiquitous telephone directories. Deutsche Bundespost’s previous font? Like Herman Miller, it was Helvetica. With typical forthrightness, the then 38-year-old Spiekermann urged them to drop it, announcing that it was “unfit for purpose” and “overused.”

Spiekermann recognized that it was the Bundespost’s phone books that offered the greatest potential to benefit from a new typeface: “With just a change of typeface you could save a million trees and be a hero,” he recalls. And so he set about designing FF Meta (then called PT55), a process that involved meticulous research into the proportions of classic letterforms and analysis of developments in printing technology. “We have a great German word, ‘Kopfgeburt’—it means something that springs from your brain. The design of Meta wasn’t like that at all. The process was very theoretical. It wasn’t emotional. This was because at that time I had no experience and couldn’t rely on talent or practice. Everything had to be deducted.”

So thorough was Spiekermann’s process that he arranged to have his new letterforms tested for legibility by perception scientists at Braunschweig University of Technology. “There was a guy there who looked at it, and in his view, there was a little too much ‘noise,’ which you can see in my early drawings. So, I toned down the contrast. There were a couple of numerals that he said were a little too in love with themselves—mannered, in other words.”

 

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Typeface Mechanics with Tobias Frere-Jones

FutMed-overlay

You know when Tobias Frere-Jones starts discussing the mechanics of typefaces you should pay attention. In the first post of a new series, he looks at the “overshoot”:

Square shapes like H have a simple and stable relationship to the baseline and cap height. Their upper and lower edges coincide with these boundaries and stay put. But only a narrow sliver of an O is the full height, and the rest of the shape falls away. The parts that are too short greatly outnumber the parts that are big enough, so we conclude — wrongly, but very reliably — that the round shape is too small.

If the “correct” height appears inadequate, “too much” will look right. So the is made taller and deeper than the H, even if the most stringent mathematical reasoning would declare it incorrect. But we read with our eyes, not with rulers, so the eye should win every time. Typefaces from any period will demonstrate this compensation, often called “overshoot”.

 

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