The Casual Optimist

Books, Design and Culture

February 5, 2016
by Dan


Will McPhail for The New Yorker.

September 11, 2014
by Dan

NYCTA Graphics Standards Manual Reissue

If you’ve been on Twitter for past couple of days you’ll have no doubt noticed that the design community (or the sizeable type-obsessed segment of it) is very excited that designers Jesse Reed and Hamish Smyth, founders of, have started a Kickstarter project … Continue reading

May 17, 2012
by Dan
1 Comment

TateShots Bruce Davidson’s Subway

“I wanted to transform the subway from its dark, degrading, and impersonal reality into images that open up our experience again to the colour, sensuality, and vitality of the individual souls that ride it each day.” Photographer Bruce Davidson talked … Continue reading

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