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Tag: Publishing

Cover Meeting

Cover Meeting is a new book cover design podcast hosted by British designer Steve Leard.

Steve has recorded eight episodes for the first season, with a new episode released each week, and a second season planned for 2024.

The first episode, released earlier this month, is a wide-ranging conversation with David Pearson. David discusses his time at Penguin, working freelance, the issues of low pay in the industry, as well as his design process and the challenges of creating interesting work.

Links to download the podcast can be found here.

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ABCD X

Founded by designers Jon Gray and Jamie Keenan, the Academy of British Cover Design (ABCD) held its first book cover design competition in 2014. To celebrate its tenth awards ceremony this year (where does the time go?), the Academy has decided to allow regular folks to vote for a ‘Winner of All Winners’ from the last nine years – ABCD X.

Committed to making the awards to be as inclusive as possible, ABCD includes categories that frequently get overlooked by other competitions, and the work itself is judged by book cover designers themselves, so there is a diverse selection of winning cover to choose from including children’s books, science fiction and fantasy, series design and non-fiction.

Entries to this year’s regular competition, ABCD’23, are also now open.

The winners of both ABCD X and ABCD’23 with be announced at an awards ceremony on the 23 March.

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How a Book is Made

Moon Witch, Spider King cover design by Helen Yentus; illustration by Pablo Gerardo Camacho

The New York Times takes a look at how books are made, following Moon Witch, Spider King, the second novel in the Dark Star trilogy by Marlon James, through its printing process:

The book jacket was manufactured first. The cover of “Moon Witch, Spider King,” printed at Coral Graphics Services in Hicksville, N.Y., was unusually complicated, with a vivid mix of bright colors. James, who used to be a graphic designer, joked that his previous profession — and accompanying opinions — made him “the worst type of person” to consult on the cover.

Most covers are printed using black, cyan, magenta and yellow ink, but two additional colors were used to print this one: Day-Glo green and a special blue. The machine above is loaded with 8,000 sheets of paper at a time, which are then fed through the press. Each section of the machine contains a separate tank of ink, one for each color.

There are some lovely behind the scenes images if that is your kind of thing.

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The Trend Cycle

Alana Pockros talked to designers and others in the publishing community about trends in book cover design for the AIGA blog Eye on Design:

The guiding principle of like that book but different cover design has existed for decades. In the 1960s, the late book designer Paul Bacon pioneered the “Big Book Look,” which we might associate with Philip Roth’s Portnoy’s Complaint or Joan Didion’s The White Album: type-driven covers with large author names and ample negative space  that rely more on hue and font than imagery. Philip DiBello and Devin Washburn, founders of the design studio No Ideas, believe we’re currently seeing an evolution of the Big Book Look. “[There’s] a wave of similar covers that play with type intertwined with a key visual in a striking way,” they suggested. In The Look of the Book, Peter Mendelsund and David Alworth’s 2020 monograph, the authors call this mutative style “the interchangeable, big-type, colorful cover.” It’s a look Mendelsund and Alworth first noticed on the 2015 novel, Fates and Furies, and the style they see as the progenitor of the tired “it will work well as a thumbnail on Amazon” rationale. 

It is always interesting to hear designers talk about how they view the process and why we get certain trends. But the post itself, entitled “The Endless Life Cycle of Book Cover Trends”, is a variation on the well-worn, trend-focused ‘why do book covers look the same?’ article that has appeared in various guises over the years. Pokros herself references a New York Times article from 1974(!) that explains that jackets must be identifiable on television, and a Vulture piece from 2019 that postulates that book covers are now being designed for Amazon and Instagram. You could also read this post on Eye on Design from 2019 about the ubiquity of stock images, or this The New Yorker piece on design by committee from 2013, or this story in The Atlantic from 2012 (it’s e-readers fault!) among others.

It’s not that they’re necessarily wrong. There are clearly trends and tropes in book cover design as there are in any other kind of design (and pointing them out is fun — I do it frequently!). And there are lots of designs that aren’t great. That’s true of everything. It’s just that on the whole, book covers (like movie posters) don’t all look the same. Not really. Sure, books in the same genre frequently do. Covers sharing similar traits helps readers identify what kind of books they are buying. It doesn’t mean they are B-A-D. Perhaps part of what gets people so twitchy about high-profile literary fiction covers looking familiar is that they don’t like to think of certain kinds of literary fiction as genres?

I don’t know… I’m one of the marketing people whose fault this usually is.

I guess if you really want to get into it, trends in book covers often reflect trends in publishing itself. When similar books intended to appeal to similar readers are published by similar people at similar imprints that are part of similar, very large publishing conglomerates, maybe the issue isn’t really that they have similar covers?

Anyway TL: DR, if you’re seeing a lot of covers that look the same maybe it says more about the kind of books we are exposed to in our daily lives than about the range of covers that are actually out there?

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A Slight Change in Emphasis

A publisher’s helpful ‘suggestions’… A recent Tom Gauld cartoon for The Guardian.

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The ‘Future Book’ is Here

I haven’t posted anything about books and technology here for a while, but I thought this recent Wired piece by Craig Mod on the “Future Book” was quite interesting: 

Physical books today look like physical books of last century. And digital books of today look, feel, and function almost identically to digital books of 10 years ago, when the Kindle launched… Yet here’s the surprise: We were looking for the Future Book in the wrong place. It’s not the form, necessarily, that needed to evolve—I think we can agree that, in an age of infinite distraction, one of the strongest assets of a “book” as a book is its singular, sustained, distraction-free, blissfully immutable voice. Instead, technology changed everything that enables a book, fomenting a quiet revolution. Funding, printing, fulfillment, community-building—everything leading up to and supporting a book has shifted meaningfully, even if the containers haven’t. Perhaps the form and interactivity of what we consider a “standard book” will change in the future, as screens become as cheap and durable as paper. But the books made today, held in our hands, digital or print, are Future Books, unfuturistic and inert may they seem.

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Book Covers of Note 2018

This has been an exhausting year for oh so, so many reasons, but book covers remained a bright spot for me in 2018. 

As always, my end-of-year list collects together the covers that I found interesting or noteworthy in some way or another in the past 12 months. It is organized alphabetically by title and grouped by designer (because that makes sense to me when I’m compiling the list). 

In terms of trends, there were a lot of hot orange book covers this year. Stark black, white and red covers were popular for non-fiction. Stars and stripes featured heavily too (I refuse to do a post about this!). Snakes seemed to be a thing!

Typographically, big white sans serifs are still a go-to. And hand-lettering and handwriting are still going strong. But retro typefaces, particularly big serifs with swishy swashes, are making a comeback. 

Thanks as always to everyone who has supported the blog this year, especially the folks who have taken the time to help with cover images and design credits. I’m sorry for the many, many the emails I have not replied to this year, and for all the covers, designers, and publishers I have overlooked. 


Aetherial Worlds by Tatyana Tolstaya; design by Stephanie Ross (Knopf / March 2018)

Stephanie Ross’s cover for Ruth Bader Ginsberg by Jane Sherron De Hart, published by Knopf in October, also caught my eye this year. 



Agrippina: Empress, Exile, Hustler, Whore by Emma Southon; design by Mark Ecob (Unbound / August 2018)



America is Not the Heart by Elaine Castillo; design by Gray318 (Atlantic Books / May 2018)

Also designed by Gray318:

(I got to visit Jon in his studio this summer, which was nice.)



Austerlitz by W.G. Sebald; design David Pearson (Penguin / June 2018)

Also designed by David Pearson:



The Book of Joan by Lidia Yuknavitch; design by Rafi Romaya; illustration by Florian Schommer (Canongate / January 2018)



Born To Be Posthumous by Mark Dery; design by Jim Tierney; photograph by Richard Corman (Little Brown & Co. / November 2018)

Congratulations to Jim and Sara on the birth of their baby last month! 



Bullshit Jobs by David Graeber; design by David Litman (Simon & Schuster / May 2018)



Cherry by Nico Walker; design by Janet Hansen (Knopf / August 2018)

Also designed by Janet Hansen:



Circe by Madeline Miller; design by Will Staehle (Little Brown & Co / April 2018)

Also designed by Will Staehle:



Codex 1962 by Sjón; design by Rodrigo Corral (MCD / September 2018)

The cover of the UK edition of Codex 1962 published by Sceptre, which features art by Owen Gent, is also beautiful.

Also designed by Rodrigo Corral Studio: 



The Comedown by Rebekah Frumkin; design by Rachel Willey (Henry Holt / April 2018)

Also designed by Rachel Willey:



The Doctor Stories by William Carlos Williams; design by Joan Wong (New Directions / September 2018)



Educated by Tara Westover; illustration by Patrik Svensson (Random House / March 2018)

Probably the most ubiquitous nonfiction book of the year (if not, in the end, the bestselling). Canada and the UK went with photographic covers. This was more memorable I thought. 



Evening in Paradise by Lucia Berlin; design by Na Kim (Farrar, Straus and Giroux / November 2018)

Also designed by Na Kim:



he Fed and Lehman Brothers by Laurence M. Ball; design by Catherine Casalino (University of Cambridge Press / June 2018)

Also designed by Catherine Casalino:



The Female Persuasion by Meg Wolitzer; design by Ben Denzer (Riverhead Books / April 2018)

I also really liked Ben Denzer’s typographic cover for A Short Film About Disappointment by Joshua Mattson (Penguin Press / August 2018).



Feminasty by Erin Gibson; design by Anne Twomey; photograph by Ricky Middlesworth (Grand Central / September 2018)



The Feral Detective by Jonathan Lethem; design Allison Saltzman; photograph Kate Bellm (Ecco Press / November 2018)



Fox 8 by George Saunders; design by Greg Heinimann (Bloomsbury / November 2018)



Gin: Distilled by Gin Foundry; design by James Paul Jones (Ebury Press / October 2018)



Gun Love by Jennifer Clement; design by Michael Morris (Hogarth / March 2018)

Also designed by Michael Morris:



Hippie by Paulo Coelho; design by Tyler Comrie (Knopf / September 2018)

Also designed by Tyler Comrie:



The Hole by José Revueltas; design by John Gall (New Directions / November 2018)

Also designed by John Gall:

(Don’t forget about the new book collecting 10 years of John Gall’s collages!)



The House of Impossible Beauties by Joseph Cassara; design by Sara Wood (Ecco / February 2018)

You can read about the design of this cover on Literary Hub



The Infinite Blacktop by Sara Gran; design by Alex Merto (Atria Books / September 2018)

Also designed by Alex Merto:



In the Distance by Hernan Diaz; design by Luke Bird (Daunt Books / June 2018)

I read the US edition of In the Distance (Coffee House Press / 2017) earlier this year. It is quite extraordinary and not what I expected — a western, but not really. I was really pleased that Daunt decided to publish it in the UK. 

Also designed by Luke Bird:



The Island That Disappeared by Tom Feiling; design by Marina Drukman (Melville House / March 2018)



The Italian Teacher by Tom Rachman; design by Jaya Miceli (Viking / March 2018)

Also designed by Jaya Miceli:



A Ladder to the Sky by John Boyne; design by Jo Thomson (Doubleday / August 2018)



Liveblog by Megan Boyle; design by Nicole Caputo (Tyrant Books / September 2018)

Also designed by Nicole Caputo:

The Gunners — a novel about a group of misfit friends reuniting at a funeral — was a favourite in my office this year. 



The Mars Room by Rachel Kushner; design by Peter Mendelsund; photograph by Nan Goldin (Scribner / May 2018)

Also designed by Peter Mendelsund:



My Cat Yugoslavia by Pajtim Statovci; design by Anna Morrison (Pushkin Press / April 2018)

I thought this was a nice contrast to the cover of the US edition designed by Oliver Munday (Pantheon / April 2017). It’s interesting that only the cat’s ear makes an appearance, and the snake (a boa constrictor in the story I think?) is more prominent.  

Also designed by Anna Morrison:



No Country Woman by Zoya Patel; design by Astred Hicks (Hachette Australia / August 2018)



Notes from the Fog by Ben Marcus; design by Jamie Keenan (Granta / September 2018)

Also designed by Jamie Keenan:



On Gravity by A. Zee; design by Jason Alejandro (Princeton University Press / May 2018)



Packing My Library by Alberto Manguel; design by Tom Starr (Yale University Press / March 2018)



The Perfect Nanny by Leila Slimani; design by Julianna Lee (Penguin / January 2018)



The Reservoir Tapes by Jon McGregor; design by Strick&Williams (Catapult / August 2018)



She Wants It by Jill Soloway; design by Elena Giavaldi (Crown / October 2018)



The Son of Black Thursday by Alejandro Jodorowsky; design by Richard Ljoenes (Restless Books / November 2018)

Richard Ljoenes recently talked about designing covers for Alejandro Jodorowsky — the cover of Where the Bird Sings Best was on my 2016 notable list — with Spine Magazine



The Stars Now Unclaimed by Drew Williams; design by Jack Smyth (Simon & Schuster / August 2018)

Also designed by Jack Smyth:



A Superior Spectre by Angela Meyer; design by Design by Committee (Ventura / August 2018)



Swan Song by Kelleigh Greenberg-Jephcott; design by Lauren Wakefield (Hutchinson / June 2018)



Tell Me Lies by Carola Lovering; design Donna Cheng (Simon & Schuster / July 2018)

Crossing out is a thing.



Ten Arguments For Deleting Your Social Media Accounts Right Now by Jaron Lanier; design Dan Mogford (The Bodley Head / June 2018)

Also designed by Dan Mogford:



There There by Tommy Orange; design by Suzanne Dean; art by Bryn Perrott (Harvill Secker / July 2018)

You can read about the design of this cover at Spine Magazine.

Also designed by Suzanne Dean:



This Mournable Body by Tsitsi Dangarembga; design Kimberly Glyder (Graywolf / August 2018)

Also designed by Kimberly Glyder:


Tin Man by Sarah Winman; design by Grace Han ( G.P. Putnam’s Sons / May 2018)

Everyone should read Tin Man btw. It is sad and lovely.

Also designed by Grace Han:



Unsheltered by Barbara Kingsolver; design by Ami Smithson (Faber & Faber / October 2018)

This has rather fancy edges (and endpapers I believe):



The Woman in the Window by A. J. Finn; design by Elsie Lyons (William Morrow / January 2018)

I also really liked Elisie Lyons’ glamorously noir cover for Sunburn by Laura Lippman (William Morrow / February 2018).

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Marketing Plan

A little too on the nose, Tom. 

(Tom Gauld for The Guardian)

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One Book, Two Titles

Writing for the Globe and Mail, Claire Cameron, author of The Last Neanderthal, takes a look why at Elisabeth de Mariaffi’s new novel is being packaged differently in Britain and Canada

A novel is like a question – what happens when…? [UK publisher] Titan Books is focusing on what happen when a child goes missing. “There is nothing more terrifying than the loss of a child!” publisher Miranda Jewess says. Meanwhile, HarperCollins Canada publisher Iris Tupholme says, “Our focus in positioning the book is less on the missing child, though that is a key part of the story, and more on the tension and mystery for [the mother] Heike.”

The book was originally titled ‘I Remember You’ when it was sold to the publishers. But when de Mariaffi brought forward ‘Hysteria’ as an alternative, Tupholme loved it because it “suggests the book’s complexity … the story’s focus on women.” Jewess also considered the new title, but thought ‘Hysteria’ “sounded like a more gritty action thriller.”

Both covers do tap into deep-seated fear. But the different focus of those fears may speak more to a transatlantic literary divide, says Kate Pullinger, a Canadian novelist in Britain and professor of creative writing and digital media at Bath Spa University. She sees the two covers as responding to each market for fiction.

“In Canada, the popular writer can remain literary,” but in Britain, though there are exceptions, Pullinger says “literary fiction is increasingly devalued and invisible in the marketplace.” In her view, the British cover is trying to connect to the commercial market; it ties into the tabloid newspaper culture that screams for attention. “Scary Sad Crime Happened Here!”

I seem to spend a lot of time in my professional life trying to explain why titles and covers for Canada (and the US) sometimes need to be different from their counterparts in the UK. I even put together some examples for recent trip to London. So I don’t know that this is a ‘rare’ as Cameron supposes. But, in any case, enough people have expressed interest in this that I am trying to expand that original deck into a more coherent presentation for a few other clients. If I ever get it finished I will share a version of it here. 

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Questions from the Audience

 

By Tom Gauld for The Guardian, of course.

This has happened at pretty much every event I’ve ever attended at a book festival. 

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