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Tag: manifesto

The Slow Media Manifesto

Slow Media is a blog about literature, music, film, arts and entertainment. Here, re-posted with permission, is their Slow Media Manifesto:

The first decade of the 21st century, the so-called ‘naughties’, has brought profound changes to the technological foundations of the media landscape. The key buzzwords are networks, the Internet and social media. In the second decade, people will not search for new technologies allowing for even easier, faster and low-priced content production. Rather, appropriate reactions to this media revolution are to be developed and integrated politically, culturally and socially. The concept “Slow”, as in “Slow Food” and not as in “Slow Down”, is a key for this. Like “Slow Food”, Slow Media are not about fast consumption but about choosing the ingredients mindfully and preparing them in a concentrated manner. Slow Media are welcoming and hospitable. They like to share.

1. Slow Media are a contribution to sustainability. Sustainability relates to the raw materials, processes and working conditions, which are the basis for media production. Exploitation and low-wage sectors as well as the unconditional commercialization of user data will not result in sustainable media. At the same time, the term refers to the sustainable consumption of Slow Media.

2. Slow media promote Monotasking. Slow Media cannot be consumed casually, but provoke the full concentration of their users. As with the production of a good meal, which demands the full attention of all senses by the cook and his guests, Slow Media can only be consumed with pleasure in focused alertness.

3. Slow Media aim at perfection. Slow Media do not necessarily represent new developments on the market. More important is the continuous improvement of reliable user interfaces that are robust, accessible and perfectly tailored to the media usage habits of the people.

4. Slow Media make quality palpable. Slow Media measure themselves in production, appearance and content against high standards of quality and stand out from their fast-paced and short-lived counterparts – by some premium interface or by an aesthetically inspiring design.

5. Slow Media advance Prosumers, i.e. people who actively define what and how they want to consume and produce. In Slow Media, the active Prosumer, inspired by his media usage to develop new ideas and take action, replaces the passive consumer. This may be shown by marginals in a book or animated discussion about a record with friends. Slow Media inspire, continuously affect the users’ thoughts and actions and are still perceptible years later.

6. Slow Media are discursive and dialogic. They long for a counterpart with whom they may come in contact. The choice of the target media is secondary. In Slow Media, listening is as important as speaking. Hence ‘Slow’ means to be mindful and approachable and to be able to regard and to question one’s own position from a different angle.

7. Slow Media are Social Media. Vibrant communities or tribes constitute around Slow Media. This, for instance, may be a living author exchanging thoughts with his readers or a community interpreting a late musician’s work. Thus Slow Media propagate diversity and respect cultural and distinctive local features.

8. Slow Media respect their users. Slow Media approach their users in a self-conscious and amicable way and have a good idea about the complexity or irony their users can handle. Slow Media neither look down on their users nor approach them in a submissive way.

9. Slow Media are distributed via recommendations not advertising: the success of Slow Media is not based on an overwhelming advertising pressure on all channels but on recommendation from friends, colleagues or family. A book given as a present five times to best friends is a good example.

10. Slow Media are timeless: Slow Media are long-lived and appear fresh even after years or decades. They do not lose their quality over time but at best get some patina that can even enhance their value.

11. Slow Media are auratic: Slow Media emanate a special aura. They generate a feeling that the particular medium belongs to just that moment of the user’s life. Despite the fact that they are produced industrially or are partially based on industrial means of production, they are suggestive of being unique and point beyond themselves.

12. Slow Media are progressive not reactionary: Slow Media rely on their technological achievements and the network society’s way of life. It is because of the acceleration of multiple areas of life, that islands of deliberate slowness are made possible and essential for survival. Slow Media are not a contradiction to the speed and simultaneousness of Twitter, Blogs or Social Networks but are an attitude and a way of making use of them.

13. Slow Media focus on quality both in production and in reception of media content: Craftsmanship in cultural studies such as source criticism, classification and evaluation of sources of information are gaining importance with the increasing availability of information.

14. Slow Media ask for confidence and take their time to be credible. Behind Slow Media are real people. And you can feel that.

Stockdorf and Bonn, Jan 2, 2010

Benedikt Köhler
Sabria David
Jörg Blumtritt

(via Wired)

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Midweek Miscellany, September 23rd 2009

It’s funny how topics of conversation sometimes repeat themselves for no apparent reason. This week Romek Marber and his designs for Penguin have come up with sufficient frequency for me to take it as a sign I should post some links about about him:

Eye Magazine has a great article about his classic design of Penguin Crime Series:

Marber’s grid allows for different placements of title and author’s name depending on the length of the title and the needs of the design as a whole. There are small inconsistencies in some of the vertical measurements on a few of the books, probably due to printer’s error, but the basic design is sufficiently robust that it does not matter… With the typographic structure in place, Marber could concentrate on producing images that reflected the atmosphere of the books, which he read with relish from cover to cover. He was a graphic image-maker of great versatility, able to sum up the stories with motifs and ciphers that contrived to be both playful and threatening. Many of these whodunnits were decades old, but his interpretations gave them a contemporary allure.

The Ministry of Type shows you how to construct the famous Marber grid.

Apt Studio have a Marber WordPress theme (demo). Are any literary blogs using this I wonder?

And there’s this great Flickr set of Romek Marber Crime Covers.

Please let me know if you have any other good Marber links…

In other news…

The Electro-Plasmic Hydrocephalic Genre-Fiction Generator 2000 by David Malki (via INDEX // mb).

The Awesomeness Manifesto — I’m a little skeptical about these kinds of manifestos simply because they’re not terribly useful, but Umair Haque’s list is as interesting for its criticism about the chimera that is ‘innovation’ as for what is says about the warm and fuzzy  ‘awesomeness’.

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