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Assault design Oliver Munday

At Literary Hub, Designer Oliver Munday discusses his design process and reading the whole text:

As designers, we are forced to read quickly, and incisively, mining for the clues to the coveted iconic cover. It can feel careless at times, leading me to believe that my reading skills are being dulled. I think of the author in this process, and in some ways the guilt that I may feel about a less-than-ideal reading of their text is exceeded by the potential of presenting their book with the best possible jacket, one that their audience of ideal readers will appreciate. A cover that feels simultaneously unexpected and inevitable.

I used to aspire to a process that created an expanse for reading each text, one that merged the ideal-designer and ideal-reader into one, but found the boundaries of distinction too severely marked. It would be amazing to have the time, space, and inclination to read an entire text when designing its cover, but I have realized that is not essential. There may be times when my two selves are reconciled, but in the event that they exist separately, a reading designer, divided against himself, will remain standing.