The key to creating stellar covers, according to Booher, is to first throw out the tired adage about not judging books by them. “Graphic design is really about selling things,” he says. Lest that sound soulless, the good news here is that Booher is selling other people’s creative ideas. And while every book is unique, Booher says he starts by reading the six or so manuscripts he gets per season, and then mentally digests them all. “You read it, you try and find the soul of the book, something that makes it special, and make it come alive,” he says.