The Casual Optimist

Books, Design and Culture

Jason Booher: “being a book cover designer is possibly the best job in the world.”



At the AIGA’s Eye on Design blog, Margaret Rhodes talks to Jason Booher, art director of Penguin imprint Blue Rider Press, about book cover design:

The key to creating stellar covers, according to Booher, is to first throw out the tired adage about not judging books by them. “Graphic design is really about selling things,” he says. Lest that sound soulless, the good news here is that Booher is selling other people’s creative ideas. And while every book is unique, Booher says he starts by reading the six or so manuscripts he gets per season, and then mentally digests them all. “You read it, you try and find the soul of the book, something that makes it special, and make it come alive,” he says.

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