I find it hard to think about design in terms of changing the world, but it’s important to think about design in terms of the decisions you make about what you make. Ask yourself: “What am I putting out into the world? Am I helping sell Big Macs or deodorant or iPhones or whatever?” I have nothing against any of those, but at some point in my life, I decided to focus on books. Books are intrinsically good: even the worst book—with some notable exceptions—isn’t truly bad. If people are reading, it is good. As designers, we’re attached to the selling of something; no matter what we’re making there is a selling component. In that sense, the decision to work with books was very much about the larger picture of what I was helping to usher into the world.
- Jason Booher: “being a book cover designer is possibly the best job in the world.”, March 7, 2015
- “I am not one of those designers who are eager to expand the role of a graphic designer”, April 9, 2015
- Fictions | Peter Mendelsund, November 21, 2011