The Casual Optimist

Books, Design and Culture

Paul Sahre at New Directions



“I started out doing posters for the theater. It’s almost the same thing as a book cover: the promise of an experience. It has to show you what you’re in for, without spelling it out.”

Designer Paul Sahre discusses his work with Mieke Chew for the New Directions blog:

I have a ridiculous one-of-a-kind book collection, which has a lot of fantastic reference material: books on how to make balsa wood airplanes, to encyclopedias of infectious rashes from the Vietnam War era. You never know what you’re going to find. Sometimes while you’re reading a book you just start looking at things. If you’re stumped, that’s one way to do it. I used to need to “make it happen” more. I’d go to the library and pull books off the shelves randomly without looking, and then I’d just look. It could be a book on the geography of the great lakes and there’s something in there visually that makes you go, “Oh yeah! I can use this.” So much design research now is Google image searches. I never go there for material because that’s where everyone else is going.

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