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Wyatt Mitchell on The New Yorker Redesign


The New Yorker‘s creative director, Wyatt Mitchell, discusses the magazine’s update of  their whimsical font Irvin, and some of the other recent design changes at the magazine:

You can read more about the magazine’s subtle redesign at The New York Times:

Many of these changes are subtle enough that David Remnick, the magazine’s editor, said that if the magazine fell on the floor and were three feet away, it would still be identifiable to longtime readers… “We’ve kept the DNA and added some modern elements,” Mr. Remnick said… “It’s a living thing. It should also have a sense of fun and improvisation and experiment,” Mr. Remnick said about the magazine.

(via It’s Nice That)

UPDATE:

Apparently House Industries type designer Ben Kiel and Christian Schwartz worked with Mitchell to make a custom version of Schwartz’s Neutraface for the magazine. House Industries also worked on two different versions of the original Irvin typeface. Read more here.