The Casual Optimist

Books, Design and Culture

Flip It Back


The always dependable Fresh Signals alerted me to this French video for a new horizontal book format:

This is apparently the “flipback” format that had The Guardian so hot under the collar a few weeks ago. Please feel free to drop me a line or leave a comment if you have more details about it.

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  1. still the same essential, beautiful thing we can all rely on and hold, and cherish. Great take.

  2. The original (Dutch) version of this concept dates from 2009. Here is a website that has more info — all in Dutch, I’m afraid:

    The books are made by Jongbloed, a printing house that specializes in bible printing (on 45 gr/sm paper). The books are not just flipped, they are also bound in a special way to facilitate the horizontal reading.

  3. I’ve seen a few recently while working in-house for a British publishers (one using the Tinker, Tailor, Soldier, Spy cover I designed), they are a really interesting idea and fit comfortably in your pocket.

    I wasn’t sure whether I liked the concept when I first heard about them, but after holding one and having a flip through it felt natural. Best of all, they require front and back covers – so my job is looking good for another couple of years at least.

  4. this is fin, I’m sure you have seen it, but, well, it’s a book:

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