The Casual Optimist

Books, Design and Culture

Hitchcock and the History of Movie Trailers

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If you are still stewing over last night’s lacklustre Oscars (or even if your not), take a listen to Terry O’Reilly’s entertaining history of movie trailers for The Age of Persuasion. He kicks it off with this genius trailer for Alfred Hitchcock’s The Birds:

And, for it’s worth, movie trailers were originally created to get people OUT of theatres, not into them. Brilliant.

Listen to The Age of Persuasion podcast:

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