“Most of the problems we are facing are the problems of success, not failure.”
Canadian designer Bruce Mau, author of Massive Change, talks about sustainability and framing the issue positively with Jeanne Park of the PBS show Need to Know.
When asked which approach — carrot or stick — is more the effective way to change people’s habits, Mau replies, “I think you have to paint the stick orange”:
(via Bookslut)