Craig Mod’s fascinating essay on re-publishing his book Art Space Tokyo using fund-raising website Kickstarter has been much linked to elsewhere, but I’ve only just found time to actually read it and it is definitely worth your time if you have hadn’t had chance to read it yourself yet:
I had one chief consideration in defining the goals for the Kickstarter project: make enough books to generate substantial returns. Then use those returns to further expand this or similar publishing endeavors.
I never intended to just sell a few books. The last thing I wanted was for this Kickstarter project to be nothing more than the start and end of Art Space Tokyo’s new print run. Instead, I wanted it to be the jumping point for exploring more projects in a similar spirit to Art Space Tokyo; a means to explore digital books and to fund the startup of a publishing venture that could make this happen.