The Casual Optimist

Books, Design and Culture

Pass the Gestalt, Please

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An interesting post by the whip-smart Evan Schnittman, Managing Director of Group Sales and Marketing at Bloomsbury, about e-book rights and royalties at his blog Black Plastic Glasses:

[A] successful and coherent publishing is not the sum of individual publishing rights, but rather the gestalt work presented coherently to a global audience. Viewing the ebook out of the context of the rest of the work gets us nowhere. We must understand how ebooks fit into the publishing ecosphere and only then can we determine what the right royalty should be… The whole work has FAR greater value than the sum of the individual rights. Allowing each individual part, or right, to be disaggregated and auctioned to the highest bidder serves only those who make profit from short-term gain.

(via MobyLives)

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