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Media’s Last Die Hard?

The full transcript of Victoria Barnsley’s speech ‘Media’s Last Die Hard?’ (mentioned yesterday) is now available on The Bookseller website:

“the pivotal question for publishers, as we confront the opportunities and threats of digitisation, isn’t a reductive one – it isn’t about asking if the physical book is dead.  It’s about asking, what we’re going to be doing, in the next 10 years, to engage with an increasing number of digital natives – writers and readers alike, while at the same time, building rich temples of content, in all their printed or electronic glory.”

Essential reading.