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Naïve: Modernism and Folklore in Contemporary Graphic Design

Published this month by Gestalten (thanks Siobhan!):

A minimalist design vocabulary is currently being reinvented by a troop of young graphic designers who are rediscovering the stylistic elements reminiscent of classic graphic design such as silkscreen printing, classical typography, hand lettering, woodcutting and folk art and integrating them into their work. Naïve documents this extraordinary renaissance of Classic Modernism, from the 1940s to 1960s, in contemporary graphic design.

One Comment

  1. tim schaffer

    I like what you like. I am a developer thinking through a theme for a new office retail and hotel complex we are thinking through-graphics, architecture,branding. Like 60s contemporary. like the graphics of Naive idea. thank you for your help

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