Refreshing classic creative texts: Creative Review talks to Penguin’s art director Jim Stoddart about the redesigned and reissued books in the ‘Penguin on Design’ series. The books include Bruno Munari’s 1965 book, Design As Art; Marshall McLuhan’s 1967 The Medium is the Massage; John Berger’s Ways Of Seeing from 1972; and Susan Sontag’s 1977 essay, On Photography.
I do like these covers — Susan Sontag’s On Photography (pictured) is particularly striking — but, again, what is with all the white? Surely someone at Penguin has worked in a bookshop. I mean these are clearly meant to be looked at and not touched.
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