Publishing just over 30 books a year, Graywolf has had authors win four NBCC awards, a National Book Award, two Pulitzers, and a Nobel Prize — all in the last six years. This year, it will exceed $2 million in sales for the first time. No other independent press, never mind a 41-year-old nonprofit, has come so far so fast. It didn’t happen by accident.
“I think of success as being able to say yes to something that doesn’t necessarily look like a commercial winner,” says Fiona McCrae, Graywolf’s publisher since 1994, over yogurt and decaf on one of her monthly visits to New York. “Knowing something is good and having to say no, that seems to me the bigger failure.” An affably owlish Brit, McCrae started out in London’s legendary literary Faber & Faber before transferring to its small American spinoff in Boston. Three years later, she heard that Graywolf’s founder was resigning.
Scott Walker began hand-sewing poetry chapbooks in Port Townsend, Washington, in 1974. While picking up poets like Tess Gallagher and Jane Kenyon, Walker turned Graywolf Press into a nonprofit and relocated to the Twin Cities, home to a thriving philanthropic base (which also supports nonprofit presses Milkweed and Coffee House). But in the ’90s, a publishing slump hit Graywolf particularly hard; Walker resigned and his board eventually hired McCrae. At the time, she had zero experience in nonprofits — possibly to Graywolf’s benefit, because she chafed at the complacency to which nonprofits are prone. “There’s got to be a way in which you absolutely value Graywolf,” she says, “but like, come on, everybody! Other small presses are not the measure. Do you say, ‘For our size, we get more attention, so that’s it,’ or do you say, ‘Where can we go?’
And speaking of Graywolf, I am looking forward to picking up a copy The Wake by Paul Kingsnorth, which they are publishing in North America this month (can anyone tell me who designed the cover?)