The Casual Optimist

Books, Design and Culture

October 3, 2015
by Dan

Yellow: The Collected Book by OFF LIFE


Front and Back cover

Back in November 2014, the team behind free bi-monthly comic anthology OFF LIFE asked 52 artists to illustrate 52 weeks of news. Now, with the 52 weeks nearly up, editor Daniel Humphry, art director Steve Leard, and production manager Sarah Hamilton are Kickstarting Yellow, a hardback collection of every piece from the year with additional interviews and commentary. Contributors include Jean Jullien, Hattie Stewart, Supermundane, Stanley Chow, and a whole host of other talented illustrators. OFF LIFE’s goal is £10,000. You can support the project here.


Supermundane in Yellow

Supermundane for Yellow

Neasden Control Centre for Yellow

Neasden Control Centre for Yellow

October 2, 2015
by Dan

The Pelican Shakespeare Series Design by Manuja Waldia


Continuing with the recent series design theme here on The Casual Optimist, creative director Paul Buckley let me know about new set of covers for the Pelican editions of Shakespeare. The covers were designed by newcomer Manuja Waldia, who studied Graphic Design at NIFT, New Delhi and the Milwaukee Institute of Art & Design. Waldia has been commissioned to design the entire series (which is a lot of book covers!), and as a Paul said, “she gives the last two male icon artists to do that (Milton Glaser and Riccardo Vecchio) a run for their money.”



September 29, 2015
by Dan

Mrs Tittlemouse joins the Suffragettes

Mrs Tittlemouse joins the Suffragettes Tom Gauld

Tom Gauld.

September 29, 2015
by Dan

Tim O’Brien Series Design by Jo Walker

Tim OBrien series

As I mentioned on Twitter yesterday, designer Jo Walker recently redesigned the covers of Tim O’Brien’s classic Vietnam war novels If I Die in a Combat Zone, Going After Cacciato, The Things they Carried, and Northern Lights for 4th Estate in the UK. The series uses a single, searing photograph of a burning Vietnam village taken in 1965 by photographer Dominique Berretty spread over the four covers. The effect is extraordinary, and the design is an interesting contrast to Cardon Webb‘s (also brilliant) typographic covers for the US editions, published by Broadway.

You can read more about Jo’s design process for the series on the 4th Estate blog.

Northern Lights
If I Die in a Combat Zone
The Things They Carried
Going After Cacciato

September 28, 2015
by Dan

More Noam Chomsky Designs by David Pearson

Rethinking Camelot design David Pearson

I posted David Pearson‘s first four Noam Chomsky covers for Pluto Press back in January. Now, the next four books in the series have been released.

The typeface is apparently Druk, designed by Berton Hasebe for Commercial Type. At the Creative Review, David talks about his design of the series.

Propaganda design David Pearson

September 23, 2015
by Dan

At the Bookbinders

satin island limited editionThe London Review Bookshop visit Shepherds bookbinders in London to watch them put together a special limited edition of Tom McCarthy’s Man Booker Prize shortlisted novel Satin Island (yours for only £185):

September 22, 2015
by Dan

Magical Items for Fantasy Writers

magical items for fantasy writers by tom gauld

Tom Gauld.

September 21, 2015
by Dan

Adrian Frutiger: His Type Designs Show You the Way

The New York Times obituary for type designer Adrian Fruitger who died at the age of 87 on September 10  in his native Switzerland:

The son of a weaver, Adrian Johann Frutiger was born on May 24, 1928, in Unterseen, near Interlaken, Switzerland. As a youth he hoped to be a sculptor, but his father discouraged him from plying so insecure a trade. Apprenticed to a typesetter as a teenager, he found his life’s work.

In 1952, after graduating from the School of Applied Arts in Zurich, Mr. Frutiger moved to Paris, where he was a designer with the type foundry Deberny & Peignot, eventually becoming its artistic director. There he created some of his earliest fonts, among them Président, Méridien and Ondine; in the early 1960s he founded his own studio in Paris.

Commissioned to create signage for airports and subway systems, Mr. Frutiger soon realized that fonts that looked good in books did not work well on signs: The characters lacked enough air to be readable at a distance. The result, over time, was Frutiger, a sans serif font designed to be legible at many paces, and from many angles.

One of Frutiger’s hallmarks is the square dot over the lowercase “i.” The dot’s crisp, angled corners keep it from resolving into a nebulous flyspeck that appears to merge with its stem, making “i” look little different from “l” or “I.” (For designers of sans serif fonts, the gold standard is to make a far-off “Illinois” instantly readable.)

For more on Frutiger and his work, there is an interesting interview with the designer in the spring 1999 issue of Eye Magazine.

September 18, 2015
by Dan

Art Works For Aid


In response to the refugee crisis currently unfolding in Europe, designer and illustrator Nina Tara has set up Art Works For Aid.

Nina is asking artists, illustrators, designers and photographers to donate small works of art to be sold at auction to raise funds for organizations such as Human Relief Foundation helping refugees.

Current contributors include book designers such as Nathan Burton, Suzanne Dean, Jon Gray (Gray318), Jennifer HeuerJamie Keenan, and Henry Sene Yee, as well as illustrators like Petra BörnerRob Ryan, and Ralph Steadman.

If you would like to help by buying an artwork, the first AforA auction is today. If you’re a ‘creative’ and you would like to donate a work of art just send an email to Nina.

You can find more information about the initiative on the AforA blog, and see images of some of the work that has already been donated on the AforA Facebook page.

September 17, 2015
by Dan

Munari’s Books


Before turning his attention to graphics and advertising, Italian artist and designer Bruno Munari (1907-1998) made his mark as a member of the Futurists, an avant-garde art movement fascinated by modernity, mass production, and pushing at technological limits.

The influence of Futurism — not to mention modernism’s jokers Dada and Surrealism — is apparent throughout Munari’s Books, a collection of Munari’s book design recently published in English by Princeton Architectural Press. Munari relentlessly experimented with typography, photography, collage, and printing materials. There is a book made of metal, another that comes with a hammer. There is page after page of special papers, unique bindings, loose pages, punches, tears, and flaps. The breadth (and the volume!) of his work is staggering, and it all crackles with this restless sense of innovation, urgency, and provocation.


Bruno Munari’s ABC (image credit: Cleveland: World Publishing Company, 1960)

“A great children’s book, with beautiful expressive figures, the right story, printed simply, would not be accepted (by some parents), but children would love it.”1

But Munari’s designs and illustrations are also surprisingly full of warmth and wonder. This is most apparent in his expressive illustrations, and the large number of books Munari produced for very young children. Even readers familiar with Bruno Munari’s ABC and Bruno Munari’s Zoo, may find themselves astonished at just how many other extraordinary children’s books he created that aren’t currently available in English.


Abecedario de Munari (image credit: Rome: Emanuele Prandi, 1942)


Abecedario de Munari (image credit: Rome: Emanuele Prandi, 1942)

“we need to deconstruct the myth of the artist-hero who produces only masterpieces for the intelligent. We have to show that as long as artists are outside the problems of everyday life, only a few people will be interested. And now, in these days of mass culture, artists must climb down from their pedestals and be so kind as to design a butcher’s sign.”2

If Munari’s Books has a shortcoming, it is the rather academic introductory texts (they will be useful for better design writers than me, but I got little sense of the Munari’s life or the personality behind the designs from them). Fortunately, the book is peppered with lively quotations from Munari himself. The most pithy come from Arte come mestiere, a collection of Munari’s writing on design first published in English in 1971 as Design as Art (and reissued as a Penguin Modern Classic in 2008). The short essays in Arte come mestiere were originally written for Milan daily newspaper Il Giorno, and they address everyday life as well as design. They’re witty, discursive (and sometimes even surprisingly practical), and a perfect accompaniment to the illustrations in Munari’s Books.


Disegnare il sole (image credit: Mantua: Graziano Peruffo, 1980)


La favola delle favole (image credit: Mantua: Maurizio Corraini Editore, 1994)

Nella nebbia di Milano (inner) WEB

Nella nebbia di Milano (Mantua: Graziano Peruffo, 1968)

September 15, 2015
by Dan

How to Submit Your Spy Novel for Publication

spy novel tom gauld

Tom Gauld.

September 14, 2015
by Dan

Hamlet vs. Amazon Prime

hamlet vs amazon roz chast

Roz Chast for The New Yorker.

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